Introducing Wii.
As in â??we.â?
While the code-name â??Revolutionâ? expressed our direction, Wii represents the answer.
Wii will break down that wall that separates video game players from everybody else.
Wii will put people more in touch with their games â?Š and each other. But youâ??re probably asking: What does the name mean?
Wii sounds like â??we,â? which emphasizes this console is for everyone.
Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive â??iiâ? spelling that symbolizes both the unique controllers and the image of people gathering to play.
And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.
So thatâ??s Wii. But now Nintendo needs you.
Because, itâ??s really not about you or me.
Itâ??s about Wii.
And together, Wii will change everything.
Now, I don’t mind the name Wii so much, what I do mind is the marketing-vomit above. We…errr… Wii have the same kind of nonsensical dribble on apparently inspiring posters at work, I have purged most of the better stuff mentioned, but the last 5 words are burnt into my skull for all eternity:
enabling our clients to dream.
Whenever I see those words I get the urge to swallow some cyanide to make the hurting stop. Or at least arm myself with a crossbow and hunt down the marketing pleb who ordered 5 innocent words into such an atrocious order.
Anyway, back to Wii. When Nintendo announced the name, the internets imploded. Fanboys on the Sony side guffawed (because you have to be totally inbred to be a Sony fanboy), Microsoft fanboys giggled like the girly idiots they are, and Nintendo fanboys screamed like their parents had found and destroyed their very first porno stash. Meanwhile, morons everywhere proved the mental age of most internet users is still in single digits by making toilet humour jokes “durrr hang on guys, I just gotta go Wii” etc
There were some interesting but misguided arguments too, like “what do I tell my parents? Mom I’m playing Revolution, she can handle that. Mom I’m playing Wii, she’s going to think WTF and come and bug me” – Ummm where I come from, you either say the brand name or video games. “Mum I’m playing Nintendo” is enough, and it won’t be entirely wrong to say that when playing on the Wii.
“Consoles should have meaningful names! Playstation, Xbox are meaningful names! Look at the Dreamcast – it failed lol kekeke ^_^” is another one. I’m going to just throw a couple of words out there – megadrive/genesis, master system, DS, neo-geo/snk, 2600, c-32, famicom. Hey, it could be worse
Could it be entirely possible that Nintendo is simply going for the “no publicity like bad publicity” approach? It’s certainly got a lot of people talking, a lot more than the XBox 360 or the PS-3. If this is the case, it’s a tremendous marketing ploy, and a bit of a gamble too.
At the very least, give it time to get to grow on you. I remember way back when Microsoft renamed Whistler to XP. The internet exploded with people going “WTF? I don’t want an eXPerience!” Whistler was a great codename, so was Longhorn, and so was Revolution. I think Wii will grow on the public after the rabid fanboy response dies down, just as XP did. Provided, like Microsoft, Nintendo market it right. They can start by cutting out the corporate sounding bullshit quoted above. Together, Wii can make Wii better.